2020 Conference Agenda

System of Systems

The fourth annual PrecisionAg® VISION Conference on Jan 14-16, 2020, offers a holistic perspective of precision agriculture and digital farming. The reality is, there are gaps in today’s system—there are bugs and missing pieces. VISION Conference will connect the data links so you can build a workable ag-tech strategy.

Tuesday January 14, 2020

12:15 – 7:00

Optional Pre-Conference Tech Talk and Wine Tasting at SWME’s Woodinville facility: Leading-Edge Precision in Viticulture

Washington State-based Chateau Ste. Michelle, one of the largest vineyards in the U.S., produces world-renowned wines through use of technologies including precision irrigation, field imagery, and vineyard mechanization. We’ll travel north from our conference hotel to the winery’s Woodinville, WA, facility, where Dr. Russell Smithyman, Chateau Ste. Michelle Director of Viticulture, will provide a visually impactful walkthrough of the producer’s viticulture, precision agriculture, and on-site research programs in collaboration with Washington State University. Afterwards we’ll enjoy a wine and cheese tasting before returning to the conference hotel.

Wednesday January 15, 2020

7:00 – 8:20

One-on-One Meetings | VISION Conference Meeting Room
Networking Breakfast

Join us for breakfast and connect with attendees, speakers, and sponsors who share an interest in precision agriculture, digital farming, and the future. Share coffee and conversation.

8:30 – 12:00

Welcome and Keynote | Introduction to System of Systems

Meister Media Worldwide editors welcome you to the fourth annual PrecisionAg® VISION Conference with an agenda review and introduction to the 2020 conference theme: System of Systems.

Opening Keynote:
Change is a Choice: Take Five Big Steps that Will Help Your Customers Leverage the Promise of Precisions

Dr. Kevin Freiberg, Best-selling Author, Speaker, Advisor, Freibergs.com

Change is inevitable in the world of precision agriculture. What you do with change – whether you grow from it – is your choice. If you want customers to adopt your technology, you must position yourself as a thought leader who understands digital trends and how they intersect, and place them in context for the customer – help him or her to see the big picture, the “system of systems.” You must become a trusted advisor who can make the complex simple and elegant and help the customer decide what to do. And, you have to be a guru of change who can help customers navigate the challenges of technology adoption. Dr. Kevin Freiberg, noted business speaker and international best-selling author, returns to open the 2020 VISION Conference with a concrete five-step plan that will help you and your customers turn the promise of precision agriculture into a reality.

9:45 – 10:15

Networking Break

Enjoy a time-out with attendees and get to know how other agriculture professionals are managing precision agriculture and digital innovation. Capture an opportunity to connect, share, and learn.

10:15 – 11:30

Clean and Easy: Data’s Next Step

Daniel Koppel, Co-Founder and CEO, Prospera
Martha Montoya, President/Founder, AGTools Inc.
Joe W. Tevis, PhD, Owner, President, Vis Consulting Inc.

Capturing real-world field data is critical—but what if the data is dirty? What if it’s unwieldy or too challenging to understand? Hear from experts who explain why data is the new oil and how it can be readily refined to work for your business.

11:30 – 12:00

Technology Lightning Round

Learn from the latest rising stars in the technology space — up-and-comers and entrepreneurs who will share engaging snapshots of digital farming innovations. Find out what you could do better in your business. Interested in presenting? Click here to apply and contact Tod McCloskey

12:00 – 1:30

Networking Lunch

Gather with attendees, presenters, and technology providers. Enjoy lunch, a break, and conversation. VISION Conference gives you plenty of platforms to connect and learn.

1:30 – 2:50

Imagery: Is Ag’s Future in the Sky?

Kevin Lang, General Manager, PrecisionHawk Agriculture
Justin Metz, Technology Integration and Compliance Manager, Bowles Farming Co.
Sky Rubin, Agriculture Sales Manager, Airbus
Ofir Schlam, CEO and Co-Founder, Taranis

Look up. Technology is in the air, and it’s driving precision agriculture into the future. Whether by drone, fixed-wing or satellite, remote sensing is growing more sophisticated, more accurate and more predictive. The question is, how can this technology become more user-friendly and timelier? Leave this session with knowledge of how central imagery can enhance crop production, improve productivity and elevate quality.

2:50 – 3:00

Technology Update

Take in a series of tech updates from sponsors focused on the precision agriculture and digital farming future. They’ll share their vision – and address how your organization can leverage technology to move the needle.

3:00 – 4:00

Real-Time, Real-World Robotics and Automation

George Kantor, Senior Systems Scientist, Carnegie Mellon University’s Robotics Institute
Manoj Karkee, Associate Professor, Biological Systems Engineering Dept., Washington State University

How can you shed the industry’s most costly, repetitive, dangerous, backbreaking operations? We’re not talking about autonomous vehicles or unmanned fields. Instead, learn about practical solutions that will fit into your long-term operational plan.

4:00 – 4:30

Networking Break

Enjoy a time-out with attendees and get to know how other agriculture professionals are managing precision agriculture and digital innovation. Capture an opportunity to connect, share, and learn.

4:30 – 5:30

Roundtable Discussions

Connect in small groups and participate in guided discussions focused on System of Systems and what’s driving precision agriculture into the future.

5:30 – 7:30

Gala Reception

Rub elbows with the who’s-who of North American precision agriculture while enjoying drinks and light hors d’oeuvres. The conference gala reception is an engaging way to finish off the day and build new relationships.

Thursday January 16, 2020

7:00 – 8:20

One-on-One Meetings | VISION Conference Meeting Room

NEW for 2020! Enjoy complimentary access to the VISION Conference Meeting Room. Open on a first-come, first-serve basis, the room is available for impromptu and pre-arranged meetings.

8:30

Welcome

Begin another informative, engaging day of learning about the future of precision agriculture and the System of Systems.

8:40 – 9:50

Precision Application and Crop Inputs

Georgiana Francescotti, Global Head of AgTech and Digital Services, ADAMA Agricultural Solutions Ltd.
Michael Ott, Founder and CEO, Rantizo
Bob Trogele, COO, AMVAC

See-and-spray and drone/UAV technologies are disturbing what we know about crop protection application. How real is the threat? How great is the opportunity? Gain an understanding of how near the impact of this technology is and the challenges you might confront.

9:50 – 10:00

Technology Update

Take in a series of tech updates from sponsors focused on the precision agriculture and digital farming future. They’ll share their vision – and address how your organization can leverage technology to move the needle.

10:00 – 10:30

Networking Break

Enjoy a time-out with attendees and get to know how other agriculture professionals are managing precision agriculture and digital innovation. Capture an opportunity to connect, share, and learn.

10:30 – 11:30

Crop Input Development: Precision’s Current and Future Impact

Chris Paterson, Xarvio Lead, North America, BASF
Mike Stern, Head of The Climate Corporation and Digital Farming, Bayer Crop Science

Many crop input suppliers are now deep into precision technology and digital farming. What does this mean for the farmer service model—and what about crop input distribution, or the R&D pipeline? Learn from experts who will share what’s around the corner.

11:30 – 12:00

Technology Lightning Round

Learn from the latest rising stars in the technology space — up-and-comers and entrepreneurs who will share engaging snapshots of digital farming innovations. Find out what you could do better in your business. Interested in presenting? Click here to apply and contact Tod McCloskey

12:00 – 1:00

Networking Lunch

Gather with attendees, presenters, and technology providers. Enjoy lunch, a break, and conversation. VISION Conference gives you plenty of platforms to connect and learn.

1:00 – 1:50

Ag Technology’s Inefficient Business Model

Teddy Bekele, Chief Technology Officer, Land O’Lakes Inc.
Jonah Kolb, Vice President and Managing Member, Moore & Warner Ag Group, LLC

Invent and fund a technological solution – then figure out whether agriculture might be able to put it to practical use. It’s not an efficient business model, especially given agriculture’s tight margins. We’ll discuss a better way

1:50 – 2:00

Technology Update

Learn from a technology sponsor that is focused on the precision agriculture and digital farming future.

2:00 – 3:00

Technology’s Pull-Through Effect from Downstream

Seana Day, Partner, Better Food Ventures and The Mixing Bowl
Vonnie Estes, Vice President, Technology, Produce Marketing Association

Food processors and retailers are pulling harder and harder for greater transparency, traceability and sustainability. Learn what this means for you and the technology you’re using today – and tomorrow.

3:00 – 3:30

Networking Break

Enjoy a time-out with attendees and get to know how other agriculture professionals are managing precision agriculture and digital innovation. Capture an opportunity to connect, share, and learn.

3:30 – 4:30

Reprise Discussion: What Have We Learned? How Can We Put It All Together?

Allan Fetters, Principal, AGceleration Advisory Service
Vonnie Estes,
Vice President, Technology, Produce Marketing Association
Jonah Kolb, Vice President and Managing Member, Moore & Warner Ag Group, LLC
Bob Trogele, COO, AMVAC

Session leads return to the stage and engage you in a dialogue about the next steps for 2020 and beyond and how all sectors of precision agriculture and digital farming can work together.

4:30

Conference Adjourn

Join Us in Seattle, Washington

The beautiful Pacific Northwest of the United States is an optimal location for the PrecisionAg® VISION Conference. With convenient flight connections throughout North America, Seattle is in close proximity to the tech industry and the region’s abundant specialty crop production areas.

Accommodations

Hyatt Regency Lake Washington at Seattle’s Southport, a recent AAA Four Diamond award winner located on the shores of Lake Washington, offers a stunning venue for the VISION Conference. Take in the natural beauty of the Pacific Northwest and enjoy the hotel’s modern amenities.  You’ll appreciate the hotel’s easy access to Sea-Tac International Airport, downtown Seattle and Bellevue, Mount Rainier National Park, Gene Coulon Memorial Beach Park, and more.