2019 Conference Agenda

What makes VISION 2019 so unique?

More coverage of specialty as well as row crops in 2019. Precision agriculture and digital farming have expanded over the years to include all aspects of global agriculture. Because of this phenomenon, we’re bringing Meister Media’s full market presence to bear for a broader Agenda this year. Programming for The VISION Conference 2019 will be directed by Jim Sulecki, Chief Content Officer and Head of Global Precision Initiative, as well as Paul Schrimpf and Richard Jones from Meister Media’s Agribusiness and U.S. Horticulture Group.

Wider scope. We’re basing VISION Conference 2019 on three major pillars of precision agriculture and digital farming: In-Field Technology, Data Management, and Post-Farmgate. This will present a sweeping survey, beyond the horizon, into the foreseeable future of agriculture and the food system specifically through the 2021-2022 growing seasons.

Monday, January 14

Pre-Conference Offsite Seminar

Buses depart at 11:00 a.m.

More information coming soon

Tuesday, January 15

7:00 a.m.

Networking Breakfast 


Welcome and Market Overview

The state of precision agriculture and digital farming as gleaned across the many markets that Meister Media serves.

Morning Keynote

Pull-Through Dynamics: What is Driving the Need for Technology Breakthroughs?

Precision Irrigation

Perhaps no crop input is more threatened than the availability of quality water, especially in key production areas for specialty crops. Yet an array of newer technologies – sensors, IoT, microprocessors, smart nozzles, etc. – offers hope. But how will all these pieces come together, and how readily will these technologies be deployed, not just in the U.S. but in other parts of the world? You’ll walk away with an understanding of how readily agriculture will be able to respond to the inevitable water challenges of the future.


Robotics, Automation

Robotics and automation are the potential answer to every labor-starved grower’s prayers – but where, realistically, do we stand on practical development? Breaking down this big, diverse, but highly promising sector, we’ll examine which solutions specifically are on the two- or three-year horizon for practical adaptation in agriculture, how and where they will be deployed, and snags that may impede their progress. You’ll get your best estimate yet at how soon robotics are likely to impact your and your customers’ business.


Networking Lunch


Data Harmonization and Practical Use

What to do with field data? This area has been discussed at length for numerous years and is now crowded with overzealous start-ups, and the agricultural industry is in dire need of a data management solution. We’ll present three or four likely scenarios which may finally solve this seemingly endless riddle. Head home with a far greater handle on how much longer data pain points are likely to persist and when data will start working for us rather than the other way around.


5:00 p.m.

Networking Reception

Wednesday, January 16

7:00 a.m.

Networking Breakfast

Morning Keynotes

10 Technologies to Keep an Eye On | The Second Wave of Ag Tech

Impact on Crop Inputs

Precision farming’s first impact was felt on crop nutrients, then seed, and is now starting to impact crop protection in earnest — to the point where major suppliers increasingly are expected to provide data platforms as well as products. And the fall-out from these developments likely have just begun. A panel of crop input suppliers paints a picture of where it’s all likely headed over the next three to five years.


Sensors, Imagery, Connectivity, Decisionmaking

Sophisticated field imagery, in-field sensors, and decision-support systems — increasingly seamless through ever-improving connectivity — promise to unlock the secrets of farm fields even where and when there aren’t boots on the ground. How much will this new type of data stream and resulting decisionmaking upend agriculture as it’s been practiced for nearly a century? Who will be the winners and the losers? You’ll leave better prepared to plan your business accordingly.


Networking Lunch 


Bankrolling Precision

The level of investment needed to continue propelling agriculture to a digital future is only going to increase. How will this future be bankrolled? A cross-industry panel discussion: grower, retailer, supplier, tech, investor, government — along with feedback from attendees will help to establish the economic and financial terms of engagement needed to keep digital agriculture moving forward.


Post-Farmgate Impacts

Agriculture, though it’s the world’s most pervasive industry, has relatively little direct control over how and when its products are ideally delivered. Logistical inefficiencies abound, and too much product is wasted. Will technology be agriculture’s past the farm field as much as it might be in the farm field? Developments on the logistical front are likely to give you hope.


Executive Grower Fireside Chat

Growers ultimately are on the front lines of agriculture. It’s they who must select technologies, deploy them in theit operations, retool their staffs to manage the integration, and ensure their investment pays off. A panel of executive growers reflects on what they’ve learned at the Vision Conference and provides vital insight on what agriculture’s most catalytic sector is thinking and what it feels it most needs.


5:00 p.m.

Adjourn