The Global Precision Initiative

The VISION Conference is proudly presented by Meister Media Worldwide’s Global Precision Initiative

Our Mission: To foster and advance the use of precision agriculture and digital farming technologies around the world.

The Global Precision Initiative galvanizes Meister Media’s industry presence, expertise, partnerships, and media platforms to promote knowledge, understanding, and the advancement of precision agriculture around the world. Among the major building blocks of the GPI are conferences, tradeshows, targeted print and digital reports, market research, and awards programs. We reach out to a broad swath of crop producers and the many influencers who serve them including service providers (ag retailers, crop consultants, crop consultants), equipment manufacturers, technology providers and crop input suppliers, and trade associations. In total the GPI reaches more than a quarter-million growers and key decision-makers in the U.S. and around the world.

Precision farming by its very nature is very locally focused – down to the individual field and even sections of a field. However, many major field technologies and software platforms – and most data management regimens and sustainability and traceability programs – are relatively crop-agnostic and in fact gain strength through use by a wide range of constituents. But because these technologies are still relatively new and are ever-evolving, there’s a demonstrable need for greater community and more information sharing across national borders and “silos” of cropping systems as precision agriculture and digital farming continue to mainstream. This is the void which Meister Media’s Global Precision Initiative sets out to fill.