By James C. Sulecki, Corporate Content Director, Meister Media Worldwide
When we began conceptualizing the first PrecisionAg Vision Conference many months ago, we had in mind a unique assembly of representatives from all walks of agriculture and its many product and service affiliates. At the same time we began crafting our programming for attendees who had one unifying characteristic: They would be drawn from the more senior levels of their organizations, bringing both the responsibility and the passion to assert a strategic, multi-year agenda for technology-driven agriculture.
After taking a quick look at the wide range of attendees we look forward to hosting in Phoenix, I’m happy to say that even with five weeks remaining before the opening of the Conference, our effort is shaping up to be “mission accomplished.” Let’s take a quick glance at who has registered to date.
- A number of very large growing operations.
- Assorted senior-level personnel and precision ag managers from highly respected ag-retail and cooperative organizations including Crop Production Services and GROWMARK.
- Precision technology and equipment suppliers including AGCO, John Deere, and Raven.
- Crop input (and increasingly data-science) companies such as Bayer and Wilbur-Ellis.
- Officials from trade organizations and their respective member companies united in the Coalition to Advance Precision Agriculture.
- Diversified food organizations including Campbell’s and Smithfield.
- Highly interested parties from the ag-tech and financial and investment communities including Rabobank, the Mixing Bowl, and William Blair, along with “outside voices” from the healthcare and oil and gas sectors.
- And last but not least — delegates from countries outside of North America including Australia, Germany, Nicaragua, Ukraine, South Africa, Jamaica, Brazil, and Argentina.
Add it all together and we expect an unprecedented dialogue about the singular opportunity that precision agriculture and the digitization of the farm holds — for all our organizations. We look forward to seeing you in Phoenix …
Wade Barnes, CEO of Farmers Edge and recently named one of the “Top 10 People in Precision Agriculture” by PrecisionAg Media, will key an expert-panel discussion on “The Global View of the Digitization of Agriculture” at the premiere PrecisionAg Vision Conference.
Once an agronomist in his native Manitoba Province, Canada, Barnes has built Farmers Edge into an organization with nearly 300 employees specializing in everything from data science to hardware engineering, to soil science and sustainability.
Barnes will be joined on the international panel by Dan Hodgson, President, FarmQA; Jim Chambers, CEO, Observant; Robb Dunn, Cropping Systems Specialist, FarmWise; and Guillermo Salvatierra, CEO and CTO, Frontec SA.
Read PrecisionAg Media’s full list of the “Top 10 People in Precision Agriculture” here.
The Coalition to Advance Precision Agriculture (CAPA), comprised of trade associations and organizations representing a diverse range of sectors within the agriculture industry, has announced its official support and endorsement of the PrecisionAg Vision Conference. CAPA organizations include:
- Agricultural Retailers Association
- American Farm Bureau Federation
- American Farmland Trust
- American Seed Trade Association
- American Soybean Association
- Association of Equipment Manufacturers
- Council for Agricultural Science and Technology
- CropLife America
- Field to Market – The Alliance for Sustainable Agriculture
- Irrigation Association
- National Agricultural Aviation Association
- National Association of Wheat Growers
- National Corn Growers Association
- National Cotton Council of America
- Solutions from the Land
- The Fertilizer Institute
It’s a currently unanswerable question: How large, exactly, is the precision agriculture market?
As Dr. Jim Budzynski, agribusiness strategist and conference committee co-chair of the 2016 PrecisionAg Vision Conference, notes on PrecisionAg.com, the direct financial impact of precision farming could range from $500 million to $3 billion.
But this obscures the larger picture. “There is not one single element of inputs or equipment which will not be impacted by the development of precision agriculture,” Budzynski writes. “In a $60 billion total market for inputs and equipment, it’s not an exaggeration to project that literally tens of billions of dollars of sales could be directly impacted by precision ag and its development.”
More the reason to attend the PrecisionAg Vision Conference, October 18-20, in Phoenix, AZ, he says. Among the questions that will be addressed are: How is precision agriculture likely to change the industry? Who will “drive this truck,” and who will be run over? What can we learn from other industries? Which technologies will be transformative? And, when is all this likely to happen?
Read the full story on PrecisionAg.com.