Seth Crawford

Vice President Fuse Connected Services and Technology


Seth Crawford is responsible for integrating and deploying technology across AGCO’s portfolio of products. This includes Fuse, which acts as the company’s global hub for smart farming innovation, with a goal of delivering farm profitability improvement of 20% over the next five years by focusing on both yield improvements and cost reductions. Crawford also leads a global team responsible for future development and marketing of precision farming solutions, which includes implementing fleet and farm services by leveraging key partners.