Vice President, Case IH North America
Coffey is responsible for the strategy and execution of all Case IH North America commercial functions, overseeing the execution of a customer centric go-to-market approach in North America. Coffey was previously global head of Case IH brand marketing and communication, and North America Case IH commercial marketing and communications leader since 2019. Previously, he was the North American VP of Parts & Service for CNH Industrial from 2016-19.
Coffey holds a bachelor’s degree in agricultural business from Illinois State University. He remains actively involved in his family’s grain-farming operation in central Illinois, bringing a customer-centric collection of agriculture industry experiences to his role.