Jorge Heraud

CEO, Blue River Technology Inc.

Jorge Heraud is passionate about combining agriculture and high-technology.  He is the co-founder and CEO of Blue River (www.bluerivert.com).

Blue River Technology Inc. is a start-up that creates smart machines that use Computer Vision and Artificial Intelligence to detect and treat each plant in a Plant-by-Plant basis – a cheaper and better alternative to broadcast chemical application.  In its first application, Blue River’s See & Spray machines identify and spray herbicides to only the weeds and not the crops. Each year $25 billion are spent in herbicides.  Blue River’s high-technology approach cuts chemical usage by a factor of 10, which saves money in chemicals and seeds, allows the use effective chemicals, and helps the environment.

Prior to Blue River, Jorge worked at Trimble Navigation as Business Unit Director for Precision Agriculture, and Director of Engineering, designing and delivering high-technology products including Automatic Steering, GPS receivers, displays and Variable Rate Controllers.

Jorge holds Master’s degrees from Stanford University in Electrical Engineering and Business. He lives in Sunnyvale, CA with his wife, and two kids.

Blue River Technology Inc. (www.bluerivert.com) is a start-up that creates smart machines that use Computer Vision and Artificial Intelligence to detect and treat each plant in a Plant-by-Plant basis – a cheaper and better alternative to broadcast chemical application.  In its first application, Blue River’s See & Spray machines identify and spray only the weeds and not the crops. Each year $25 B are spent in herbicides.  Blue River’s high-technology approach cuts chemical usage by a factor of 10!, which saves money in chemicals and seeds, allows the use effective chemicals, and helps the environment.