2022 Conference Agenda

Agenda as of 10-1-21

Monday January 17, 2022

Optional Pre-Conference Half Day Tour

Tuesday January 18, 2022

7:30 – 8:20 am


8:30 – 9:10 am

Welcome and Intro Presentation

9:10 – 10:15 am

Keynote with Q&A

10:15 – 10:45 am


10:45 – 11:15 am

Sustainability: A Gap Analysis

New and emerging quantitative models for sustainable agriculture are creating greater demands on the value chain from farm gate to dinner plate, requiring increasing rigor in data integrity, equipment performance, and strategic partnerships. This session examines the key components of sustainability programs to reveal where progress has been made, and what areas will require additional innovation and collaboration.

11:15 am – 12:00 pm

Carbon Standards & the Carbon Value Chain

Data Standards and Management: Accelerating Changes in Production Systems and Profitability
Companies discuss the current state of carbon programs, and share thoughts on how intervention from government or governing bodies might evolve and influence how carbon sequestration is measured, collected, and compensated. Carbon markets have grown into a fragmented, decentralized, and convoluted patchwork of production standards, verification, and disparate contracts that govern how growers can monetize their production practices. Clarify roles, responsibilities, challenges and opportunities.

12:00 – 1:15 pm


1:15 – 1:55 pm

Soil Health

Demystifying Soil Health with Technology and Data
With the rising emphasis on sustainable crop production and carbon sequestration initiatives, and the increasing use of specialty plant nutrition products and biological additives to enhance root growth and nutrient uptake the importance of understanding what exactly constitutes optimum soil health is critical. A panel of experts demonstrate how technology is helping the industry identify the most promising new products and practices for soil optimization.

1:55 – 2:45 pm

In-Field Tech

Equipment and Technology Manufacturers Panel
Innovation at the equipment level of crop production sits at the center of data collection, executional accuracy, and operational efficiency in the farming operation. The evolution of automation, compatibility, and collaboration among equipment manufacturers will have an enormous impact on the forward evolution of sustainable and profitable crop production. Key leaders from three prominent equipment manufacturers discuss how current and near-term trends will impact the equipment industry.

2:45 – 3:15 pm


3:15 – 4:00 pm

Adoption Trends

Autonomy and Robotics: Roadmap for Commercialization and Scalability
Robots are making their way into workflows, but many solutions are stuck in the early adoption phase. What’s keeping the novel from going mainstream? We’ll explore case studies in commercialization to learn pitfalls and potential for manufacturers. Gain a realistic perspective on robotics and automation in specialty crops, orchards, vineyards, and row crops.

4:00 – 5:00 pm

VISION 2022 Roundtable Discussions

Get more from your conference experience with this signature VISION Conference session. Supercharge learning and networking and dive deeper into key ag technology topics during this 60-minute Roundtable block. Each table topic will be moderated by a leading expert in the field.

5:00 – 6:30 pm

Networking Reception

Wednesday January 19, 2022

8:15 – 9:00 am


9:00 am


9:05 – 9:25 am

Smart Cities

Why Agriculture Should Care About Smart Cities
Public-private infrastructure development becomes a priority for cities on a quest to improve residents’ quality of life, drive equity, enhance revenue, promote sustainability and resilience, and support economic competitiveness. Agriculture can learn from urban development’s learning curve on regulations and implementation. Learn how cities paved the way to technification of the country’s fertile fields.

9:30 – 10:30 am

Data Capture and Compatibility

The Quest for Quality Data
Explore in-season collection, analysis, utilization and how it is being tied together with equipment, software, imagery, and sensors. The biggest caveat for virtually every plan to deliver value and increase farm-level productivity and efficiency is the procurement and use of valid field data. Sensors, imagery, and increasingly compatible data platforms are helping, but fully compatible and movable data is still off in the future. Industry experts weigh in on the field data dilemma, and how technology is evolving to mitigate the scourge of bad data.

10:30 – 11:00 am


11:00 – 11:25 am

Blockchain Revisited, Part 1

Blockchain in Connected Animal Health Data
Examine how blockchain is creating a platform for multiple parties to share real-time data to tell a more complete story about production systems and their products. Learn real-world case studies on how animal production is unifying the data channel at all points in the value chain.

11:25 am– 12:00 pm

Blockchain Revisited, Part 2

Bringing the myriad collected agriculture data together in a way that provides functionality and transparency to the crop production process has proven to be an elusive goal. An expert panel examines how decentralized ledgers could help unify the data channel, and examines alternatives and complements to blockchain that are already in development by leading companies to protect IP and encourage stewardship, compliance, and traceability.

12:00 am– 1:15 pm


1:30 – 1:55 pm

The Future Consumer

COVID-19 has rearranged the supply chain cosmos, impacted consumer preferences, and caused manufacturers and retailers to reevaluate their approaches to the market. We’ll examine data on how the companies are reacting key megatrends in food production, distribution, and consumption, and their ultimate impact on the crop production channel.

2:00 – 3:00 pm

The Future of Food

How is production agriculture meeting the needs of food companies and what do we as an industry need to do to meet their expectations? We’ll discuss priorities from their point of view to understand how technology underpins the ability of food producers to deliver essential priorities for downstream consumers. Discover the framework for data capture and integration to meet emerging expectations and maximize profitability.

3:00 – 4:00 pm

VISION 2022 Wrap up Discussion Panel

4:00 pm