2022 Conference Agenda

Advancing Connected Solutions

Tuesday January 18, 2022

7:15 – 8:00 am

Coffee & Connections

Jumpstart the day with conversation while gathering over breakfast, and don’t miss an opportunity to make new connections in a casual environment. Reconnect with industry peers for the first time in a while.

8:00 – 8:30 am


Meister Media Worldwide Corporate Editorial Director Richard Jones will open the conference with an interactive session that poses survey questions, explores answers, and most importantly, outlines ways the entire delegation can engage, learn, and benefit from an immersive two-day experience with fellow thought leaders and decision makers.


The Future Farmer Meets Next Gen Consumers

Consumer demand is putting pressure on grocers, food companies, and ultimately production systems to deliver transparent, accountable, and personalized food choices. Increasingly, it’s about the food, not the farmer.

How will farmers meet next-generation demand? Psychographics about business intelligence, technology adoption, innovation, financial health, decision making, brand loyalty, and other key measures can determine which farmers are most likely to succeed amid changing food dynamics.

Join Brett Sciotto, Founder and CEO of Aimpoint Research, as he unveils his proprietary, market-leading research on Farmer of the Future psychographics and Next Gen Consumers to find the common ground in Food Consciousness and Farm Production.

Sponsored By

9:45 – 10:15 am

Connect. Refresh. Recharge.

Move around the room and meet with new voices driving change. These invaluable breaks are an opportunity to get face-time with leaders across the food value chain and of course, recharge with a cup of coffee.

Sponsored By

10:15 – 10:45 am

A Gap Analysis for Sustainable Agriculture

Join AgMission Program Director of the Foundation for Food & Agriculture Research Allison Thomson as she explores how agriculture companies can turn promises into progress. Learn metrics and modalities for carbon farming, scope emissions, and how U.S. agriculture can move the needle on environmental targets.

10:45 – 11:30 am

Moving the Meter on Carbon

After setting the stage with a Gap Analysis, we’ll explore how we move the conversation on carbon farming to adoption at the farm level. What infrastructure is needed to prepare farmers to take advantage of revenue locked in their fertile fields, and how is the nascent ecosystem intersecting with the agronomy? Learn how standards are evolving to become more transparent and understand exactly what current contracts are measuring in our soils. Clarify roles, responsibilities, challenges, and opportunities.


Dave Frabotta
Editorial Market Development Director
Meister Media Worldwide

11:30 am – 12:45 pm

The Ultimate Lunch Meeting

Meet with thought leaders and pros from across the agri-food chain – and all you have to do is pull up a seat and continue sharing ideas and conversation. You’ll leave full…of actionable insight, fresh perspective, and valuable new connections.

Sponsored By

12:45 – 1:55 pm

Fixing the Soil Health Tech Stack

With rising interest in carbon farming, biological additives, and regenerative agriculture, how can technology be used to more easily and accurately collect soil-related information from the field and connect that data to other information for analysis to provide a strong science and data foundation upon which we can measure and reward soil health improvement? A panel of experts will discuss the existing gaps in the Healthy Soils Tech Stack as well as efforts and approaches to close those gaps.

2:00-2:45 pm

Roadmap to Commercialization for Robotics

Robots are making their way into workflows, but many solutions are stuck in the early adoption phase. What’s keeping the novel from going mainstream? We’ll explore case studies in commercialization to learn pitfalls and potential for manufacturers. Gain a realistic perspective on robotics and automation in specialty crops, orchards, vineyards, and row crops.

2:45 – 3:30 pm

Refresh & Refocus

Use this opportunity to mingle with other VISION attendees who are invested in moving the industry forward.

Sponsored By

3:35-4:30 pm

What’s Next for Big Equipment: An Executive Roundtable

The world’s largest equipment manufacturers are charting a future course by making key investments in technology and addressing everything from data collection for sustainability and carbon programs to autonomy and robotics, all in the face of a major supply chain upheaval. Attendees will get a “view from the top” with three leading agriculture equipment organizations to better understand their opportunities and challenges, their paths forward, and the role that these companies will play in creating end-user value over the next five years.

Coordinated in conjunction with the Association of Equipment Manufacturers


Dave Frabotta
Editorial Market Development Director
Meister Media Worldwide

4:30 – 5:30 pm

Take a Seat—VISION 2022 Roundtables

Join industry leaders for an informal discussion on pressing industry issues, including:

  • New and Evolving Technologies in Specialty Crop Production | Allan Fetters, AGceleration Advisory Service
  • Tech Investment Outlook | Kyle Welborn, Yield Lab
  • Global Disruptions in Ag Technology | Michael Gomes, Topcon Positioning Group
  • Improving Pesticide Application Efficacy Through Platform Integration | Michael Ott, Rantizo
  • Knocking Down Ag Data Silos to Achieve Interoperability | Rob Trice, The Mixing Bowl
  • Scaling Ecosystem Markets: Key Building Blocks and Obstacles | Anastasia Volkova, Regrow
  • Balancing the Human/Machine Interface | Robert Saik, AGvisorPRO
  • Infrastructure Bill Impacts on Agriculture | Curt Blades, AEM
  • The Realities of Supply Chain Transparency | Sid Siefken, TraceHarvest Network
  • Field Data Management Best Practices | Chris Patterson, BASF / Xarvio

5:30 – 6:30 pm

Cocktails & Conversation

Relax and get to know industry colleagues at a casual networking reception. Enjoy aperitifs and appetizers, lively conversation, and build relationships that last beyond the conference.

Wednesday January 19, 2022

7:45 – 8:30 am

A Healthy Head Start

Begin Day Two with coffee, breakfast, and some table talk with new connections, old friends, and leaders from across all industry sectors. Take this opportunity to have valuable sidebar conversations.

8:30 – 8:35 am

VISION 2022 Day Two

Day two explores data capture and compatibility. You’ll learn more about the future consumer, and what’s in store for food production. Always forward-thinking, engaging sessions encourage participation and discussion. Show up ready to share and ask questions.

8:35 – 9:00 am

AgTech Investment and Exit Update

Sustainable agriculture is a modern priority. Join Yield Lab Managing Director Kyle Welborn detailing trends in startup capital and VC financing. Find out how ESGs influence investment and what kinds of AgTech startups are most attractive. What else is on tap? Major deals in food, feed, fuel, crop protection, digital agriculture, animal health, and significant exit activity.


Making Farm Data Live a Million Different Lives

Stewardship for farmers is taking on a greater meaning. No longer does it refer strictly to their land, but also to the data they collect. In the ever-evolving crop production space, the federated retail network, with support from organizations like Land O’Lakes, WinField United and Truterra, is uniquely positioned to create an ecosystem that ensures the data collected at the farm-level is secure and used in a realistic and actionable manner. Learn about how through a scientific approach to crop management and an unmatched ability to shape and create new market opportunities, farmers’ data can be harnessed to drive on-farm efficiency and profitability, while also supporting more sustainable practices to help farmers capitalize on new opportunities, like carbon and alternative conservation marketplaces, that foster critical collaboration and partnership with other industries that tie into crop production.

Sponsored By

9:45 – 10:15 am

Take a Break, Build Connections

Carry on the conversation—share ideas and refuel for the second half of VISION 2022.

10:15 – 11:15 am

Data Capture and Compatibility

Explore in-season collection, analysis, utilization and how it is being tied together with equipment, software, imagery, and sensors. The biggest caveat for virtually every plan to deliver value and increase farm-level productivity and efficiency is the procurement and use of valid field data. Sensors, imagery, and increasingly compatible data platforms are helping, but fully compatible and movable data is still off in the future. Experts from some of the industry’s leading software organizations weigh in on the field data dilemma, and how technology is evolving to mitigate the scourge of incompatibility and bad data.

11:20 – 11:50 am

Smart Cities and Agriculture: Parallel Problems and Intersecting Solutions

Smart Cities have received a lot of attention in recent years—and 70% of the population is expected to live in urban centers 2050. What does this mean for you? Potentially, a food production overhaul.

Cities face many of the same challenges that agriculture deals with presently— efficient distribution, limited resources, energy distribution, environmental services, and disease prevention. Other challenges are more contemporary such as collection, cleaning, sharing and analysis of data. Some challenges need to be faced together including, education, tourism, and food security. Application of technology solutions in Smart Cities or Smart Farms comes down to assessing the right source, right place, right time, and right rate of implementation. By recognizing these parallel challenges, we can identify intersecting technological solutions leading to better outcomes for cities and farms.

11:50 – 1:00 pm

Let’s Do Lunch—In Person

The highlight of a back-in-person event is an opportunity to share a meal, conversation, and ideas with other agribusiness professionals.

1:00 – 1:25 pm

Blockchain Revisited: A Case Study

This ain’t no crypto. Blockchain isn’t the all-encompassing technology solution it was purported to be. We’re getting past the hype and looking at practical applications inside agriculture with real-world case studies on how existing technology systems can be supported and enhanced with blockchain functionality for specific purposes in your supply chain.

1:25 – 1:55 pm

PRESENTATION: The Future of Food – How Technology is Connecting Consumer to Farmers

Several macrotrends are driving today’s food industry creating opportunities for companies across the ecosystem. As competition turns to coopetition and risks into opportunities there is a lot to explore when it comes to how consumer preferences are reimaging the food system – changing what has traditionally been known as ‘farm to fork’ into ‘fork to farm’. Let’s explore the influences driving the future of food and what that looks like across the value chain.

1:55 – 2:00 pm

Stretch Break

2:00 – 3:45 pm

PANEL: The Future of Food – How Technology is Connecting Consumer to Farmers

COVID-19 has rearranged the supply chain cosmos, impacted consumer preferences, and caused manufacturers and retailers to reevaluate their approaches to the market. How is production agriculture meeting the needs of food companies and what do we as an industry need to do to meet their expectations? We’ll examine data and case studies on how companies are reacting key megatrends in food production, distribution, and consumption, and their ultimate impact on the crop production channel.

Richard Jones
Corporate Editorial Director
Meister Media Worldwide

Aaron Magenheim
Chief Executive Officer
Growers Insight

3:45 – 4:00 pm

Big Ideas & Takeaways: Your Technology To-Do List

The VISION Conference legacy continues, and you can continue the conversation by gaining access to yearlong innovative VISION experiences, including an interactive digital report and online programming.